For Immediate Release:
February 4, 2022
David Perle 202-483-7382
Santa Cruz, Calif. – Because Starbucks agrees that animal-friendly vegan milks are better for the planet but insists on charging extra for them, PETA supporters will gather outside the chain’s Mission Street location this Sunday to intercept would-be customers with free nitro cold brew mochas made with creamy oat milk donated by Rise Brewing Co. The action comes after nearly 150,000 PETA supporters asked Starbucks to end its vegan upcharge.
When: Sunday, February 6, 12 noon
Where: Starbucks, 1901 Mission St., Santa Cruz
“Starbucks is counting its beans when it should be counting the number of customers it will lose if it doesn’t end the vegan milk upcharge,” says PETA Executive Vice President Tracy Reiman. “People who choose to drink responsibly for the sake of animals or their own health or because they know that dairy farming is fueling the climate catastrophe are angry with the company for placing profits above ethics.”
PETA has also held vegan coffee drink giveaways outside Starbucks locations in Cincinnati; Loveland, Colorado; Omaha, Nebraska; and several other cities.
PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any way”—opposes speciesism, a human-supremacist worldview.