For Immediate Release:
April 10, 2023
Nicole Meyer 202-483-7382
Norfolk, Va. – To kick off a national day of action targeting Starbucks for charging extra for animal-friendly, emissions-slashing vegan milks, PETA supporters will gather outside the chain’s downtown location on Wednesday to intercept would-be customers with free RISE Brewing Co. oat milk lattes. The push for passersby to avoid the coffee chain comes after nearly 150,000 PETA supporters asked the company to end its vegan upcharge and after Starbucks admitted that nondairy milks are better for the planet.
When: Wednesday, April 12, 7:15 a.m.
Where: Starbucks, 141 Granby St. (near W. Plume Street), Norfolk
“Starbucks is counting its beans when it should be counting the number of customers it will lose if it doesn’t end the vegan milk upcharge,” says PETA Executive Vice President Tracy Reiman. “People who choose to drink responsibly for the sake of animals or their own health or because they know that dairy farming is fueling the climate catastrophe are angry with the company for placing profits above ethics.”
PETA has also held vegan coffee drink giveaways outside Starbucks locations in Boston, Cincinnati, Philadelphia, and numerous other cities.
PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview.