Frankmobile Feud: PETA ‘Cow’ to Put a Face to Oscar Mayer Wieners

For Immediate Release:
July 18, 2023

Brittney Williams 202-483-7382

Alpharetta, Ga. – A “cow” mascot will lead a herd of PETA supporters in giving away free vegan hot dogs to moove people away from the Oscar Mayer Frankmobile during its appearance at the National Hot Dog Day Celebration at Halcyon on Thursday. Unlike tubes of ground-up animal flesh and other processed meats, which are linked to a higher risk of type 2 diabetes in children, veggie dogs and other vegan foods leave animals in peace and contain no saturated animal fat or cholesterol. The bovine buddy will also offer hugs and photo ops to kids and families.

When:    Thursday, July 20, 5 p.m.

Where:    Outside The Original Hot Dog Factory, 6330 Halcyon Way., Ste. 770 (near the intersection with Ronald Reagan Boulevard), Alpharetta

“Oscar Mayer franks are bad for kids and even worse for cows, who are branded, castrated, confined to filthy feedlots, and killed,” says PETA Executive Vice President Tracy Reiman. “PETA is encouraging everyone to steer clear of the Frankmobile to protect animals and their family’s health.”

Earlier this year, PETA offered to maintain the Oscar Mayer vehicle for one year and replace its stolen catalytic converter if the company converted it to a vegan hot dog mobile, noting that the global market for vegan hot dogs grew by a whopping 20% last year and is projected to reach a market value of $1.99 billion by 2032.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview, and offers free vegan starter kits for anyone looking to make the switch.

For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind