Frankmobile Feud: PETA ‘Cow’ to Put a Face on Oscar Mayer Wieners

For Immediate Release:
June 29, 2023

Sara Groves 202-483-7382

Dunwoody, Ga. – A “cow” mascot brandishing a sign proclaiming, “Friend, Not Food!” will lead a herd of PETA supporters as they try to moove local families to stay away from the Oscar Mayer Frankmobile during its appearance at the Dunwoody Homeowners Association’s 4th of July Parade on Tuesday. Unlike tubes of ground-up animal flesh and other processed meats, which are linked to an increased risk of type 2 diabetes in children, veggie dogs and other vegan foods leave animals in peace and contain no saturated fat or cholesterol.

When:    Tuesday, July 4, 9 a.m.

Where:    2433 Mt. Vernon Rd. (just south of the intersection with Jett Ferry Road), Dunwoody

“Oscar Mayer franks are bad for kids and even worse for cows, who are branded, castrated, confined to filthy feedlots, and killed,” says PETA Executive Vice President Tracy Reiman. “PETA is encouraging everyone to steer clear of the Frankmobile and choose veggie dogs and other vegan meals.”

Earlier this year, PETA offered to maintain the Oscar Mayer vehicle for one year and replace its stolen catalytic converter if the company converted it to a vegan hot dog mobile, noting that the global market for vegan hot dogs grew by a whopping 20% last year and is projected to reach a market value of $1.99 billion by 2032.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview, and offers free vegan starter kits for anyone looking to make the switch.

For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind