Forever 21 to Face ‘Bloody’ Protest Over Wool Sales

PETA Will Call On Shoppers to Boycott Retailer Over Cruelty to Sheep

For Immediate Release:
May 15, 2020

Brooke Rossi 202-483-7382

Charleston, S.C. – Wearing sheep masks and “blood”-drenched shirts, a group of PETA supporters will descend on the soon-to-close Forever 21 store on King Street on Monday for one final protest against its sales of wool.

When:    Monday, May 18, 12 noon

Where:    Forever 21, 211 King St., Charleston

PETA and its international affiliates have released 13 investigations of the global wool industry, each one revealing routine cruelty to sheep. Earlier this year, a shearer who was caught on camera punching sheep and beating them in the face pleaded guilty to cruelty to animals. Other shearers were filmed punching frightened sheep, stomping and standing on their heads and necks, and even cutting the necks of unwanted sheep, apparently while they were fully conscious.

“Sheep are beaten bloody for wool sweaters, coats, and scarves, and Forever 21 is morally bankrupt for signing off on this abuse,” says PETA Executive Vice President Tracy Reiman. “PETA is saying good riddance to this closing store and calling on kind shoppers to buy only vegan knits.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals.

Broadcast-quality video footage from the group’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind