First ‘Veganuary,’ Now ‘ThanksVegan’: PETA Launches ‘Think Before You Eat’ Ad Blitz Across Canada

For Immediate Release:
September 25, 2023

Sara Groves 202-483-7382

Ottawa, Ontario – Ahead of Thanksgiving (October 9), an unmissable appeal from an endearing young tom turkey—who cocks his head as if to ask, “Why would you eat me?!”—is all set to roost in Overbrook as part of a Canadian campaign urging everyone to celebrate a humane, healthy, and environmentally positive vegan holiday this year.

Streetside photo of Canadian thanksvegan ad

“When it comes to having feelings like love and joy, protecting their families, and valuing their freedom, turkeys are individuals to emulate, not eat,” says PETA President Ingrid Newkirk. “PETA encourages everyone to save rather than serve them.”

Turkeys are doting and resourceful parents and spirited explorers who typically live up to five years in nature, but those raised for food are slaughtered within their first six months of life—and millions are killed each year for Thanksgiving alone. The young birds are hung by their feet from metal shackles and dragged through an electrified bath, and they’re often still conscious when their throats are slit and they’re dumped into scalding-hot defeathering tanks.

PETA’s billboard is located at 1076 St. Laurent Blvd., Ottawa, near the intersection with Ogilvie Road.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a “ThanksVegan” recipe guide, which can be accessed here. For more information, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind