Fashion Brand Collina Strada Designs Shirt in Support of NYC’s Horse-Drawn Carriage Ban
For Immediate Release:
July 14, 2026
Contact:
Moira Colley 202-483-7382
Just in time for Wednesday’s City Council hearing on the proposed horse-drawn carriage ban, Romanch’s Law—formerly known as Ryder’s Law—New York–based fashion brand Collina Strada has teamed up with PETA to launch a limited-edition shirt calling for an end to horse-drawn carriages. Proceeds will be donated to The Coalition for Responsible Carriage Horse Retirement, a coalition of horse rescuers, advocates, and sanctuaries committed to ensuring safe and reputable homes for every horse used by the New York City carriage industry following the passage of a ban.
The shirt arrives at a pivotal moment: In June, Deniz, a 16-year-old horse, collapsed and died while being forced to pull a carriage in Central Park. Just days later, a carriage crash caused the death of 18-year-old Romanch Mahajan. The legislation, now known as Romanch’s Law in his honor, was originally named after a horse named Ryder after video footage of him collapsed on Ninth Avenue went viral, and reports that his driver slapped him, whipped him, and screamed at him to get up sparked outrage.
“These horses suffer in the shadows of our city’s most beautiful landmarks, and this shirt gives everyone a way to speak up for them,” says Collina Strada creative director Hillary Taymour. “We’re partnering with PETA to urge the City Council to pass Romanch’s Law immediately, before any more horses or humans are injured or killed.”
Horses in the carriage industry are forced to toil in all weather extremes—dodging traffic, inhaling exhaust fumes, and pounding hard pavement all day long—leading to respiratory ailments and debilitating leg problems. Impatient and careless drivers have caused multiple incidents in which carriages have been hit, injuring and killing both horses and humans.
The shirt is available now at CollinaStrada.com.
PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—points out that when it comes to the ability to feel pain, hunger, and fear, a horse is a dog is a boy. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
