‘End Speciesism,’ Proclaim Cow, Pig, and Chicken on New PETA Billboard

Campaign Challenges the Idea That Humans Are Superior to All Other Animals

For Immediate Release:
August 29, 2019

Nicole Meyer 202-483-7382

Chicago – PETA is serving up some food for thought in the heart of the River North district, courtesy of a new billboard that shows a cow, pig, and chicken urging, “#EndSpeciesism. Go Vegan.” The ad is part of a new national campaign against the old belief that despite their extraordinary talents, abilities, and intelligence, all other animal species are inferior to our own and that it’s acceptable to exploit them.

“From humans to hens, all animals are made of flesh and blood, feel pain and fear, desire freedom, love their offspring, have unique personalities, and value their own lives,” says PETA President Ingrid Newkirk. “PETA’s billboard encourages people to fight speciesism by valuing all animals for who they are as individuals, not for the ways they can be exploited.”

Because of human prejudice, highly social primates are caged alone in laboratories; billions of cows, pigs, chickens, and others are hacked apart in slaughterhouses every year; coyotes are trapped in the wild and their fur is turned into jacket trim; and tigers are whipped to force them to perform in traveling circuses.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by buying cosmetics that weren’t tested on animals, choosing vegan food and fashion, staying away from animal circuses, and otherwise rejecting the exploitation of all animals.

The billboard is located at 233 W. Superior St., near the northwest corner of W. Superior and N. Franklin streets. PETA’s #EndSpeciesism ads will also run this year on bike racks, bus shelters, and other billboards around the country.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind