‘End Speciesism,’ Proclaim Cow, Pig, and Chicken on New PETA Billboard

Campaign Questioning the Idea That Humans Are Superior to All Other Animals Hits Arizona State Fair

For Immediate Release:
September 25, 2019

Nicole Meyer 202-483-7382

Phoenix – Just in time for the Arizona State Fair, PETA is challenging everyone in the community to think about animals differently with a billboard running near the fairgrounds: The ad shows a cow, a pig, and a chicken with the words “#EndSpeciesism. Go Vegan.” It’s part of a new national campaign against the archaic belief that—despite their extraordinary talents, abilities, and intelligence—all other animal species are inferior to our own and that it’s somehow acceptable to exploit them.

“The state fair showcases an old-style, speciesist attitude, encouraging attendees to see animals as nothing more than the sum of their parts—as something, not someone,” says PETA President Ingrid Newkirk. “PETA’s billboard sends the message that all animals—from humans to hens—are made of flesh and blood, feel pain and fear, desire freedom, love their offspring, have unique personalities, and value their own lives.”

Because of human prejudice, highly social primates are caged alone in laboratories; billions of cows, chickens, pigs, and others are hacked apart in slaughterhouses every year; coyotes are trapped in the wild and their fur is turned into jacket trim; and tigers are whipped to force them to perform in traveling circuses.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by buying cosmetics that weren’t tested on animals, choosing vegan food and fashion, staying away from animal circuses, and otherwise rejecting the exploitation of all animals.

PETA also placed its #EndSpeciesism ad at the New Mexico State Fair in Albuquerque, the Indiana State Fair in Indianapolis, the Vermont State Fair in Rutland, and Ohio State University in Columbus as well as on billboards in several other cities.

The Phoenix billboard is located at 1901 W. McDowell Rd., less than half a mile from the fairground entrance.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind