Ducks Suffer for Puffers: PETA Sends ‘Bleeding Duck’ Yoga Mat to Vuori CEO

For Immediate Release:
December 8, 2025

Contact:
Alex Payne 202-483-7382

Carlsbad, Calif. –

PETA is going to the mat to save ducks’ lives. Carlsbad-based athleisure brand Vuori’s use of down feathers has prompted a pointed Christmas gift from PETA: a yoga mat with an altered Vuori logo featuring a bleeding duck, which is on its way now to CEO and yoga enthusiast Joe Kudla. PETA hopes the provocative parcel will persuade Vuori to stop misleading shoppers with deceptive “responsible” down labels and use only innovative, animal-friendly materials—including the PrimaLoft it already uses. PETA has informed Vuori that workers stabbed ducks in the neck and cut the feet off live, struggling birds at facilities certified by the Responsible Down Standard.

ducks hanging upside down from their feet at a Vietnamese duck farm, as observed during a PETA Asia investigation — *Live ducks hung by their feet and stabbed in the neck—exposed by PETA Asia’s investigation into Vietnamese duck farms*

*Rendering of the yoga mat that Vuori CEO Joe Kudla will receive*

“Every down feather stuffed into a Vuori jacket was torn from the body of a bird who was factory farmed in misery and violently killed,” says PETA President Tracy Reiman. “PETA is calling on Vuori’s CEO to stop being a poser by creating a truly ethical company that uses only feather-free, vegan materials.”

PETA points out that ducks are social animals who communicate through body language, vocalizations, and subtle cues like head tilts and tail shakes, and baby ducks can swim within a day of hatching and often stay close to their mothers.

A PETA Asia investigation into Vietnamese duck farms and slaughterhouses—which provided suppliers with purportedly “responsible” down—revealed ducks suffering from gaping and bloody wounds inside dirty sheds and on lots strewn with feces.

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.