Drew Barrymore’s Cosmetics Brand Joins PETA’s ‘Beauty Without Bunnies’ Program

No Animals Are Poisoned or Otherwise Harmed for FLOWER Beauty's Makeup or Fragrances

For Immediate Release:
December 2, 2014

Moira Colley 202-483-7382

New York – It’s official: Drew Barrymore‘s cosmetics line, FLOWER Beauty, is as kind to animals as it is to its customers’ skin. The company has just provided PETA with assurance that it does not conduct, commission, or pay for tests on animals anywhere in the world, a move that has landed FLOWER Beauty on PETA’s “Beauty Without Bunnies” list of cruelty-free cosmetics.

“FLOWER Beauty is about all things good,” Barrymore says. “Thank you, PETA, for the acknowledgment of our cruelty-free brand.”

Every year, hundreds of thousands of animals around the world are force-fed chemicals or have substances dripped into their eyes or rubbed onto their raw, abraded skin in archaic, unreliable cosmetics tests, which are not required by law in the U.S. and have been banned in the EU, Israel, and India.

While some companies test their products on animals, more than 1,500 compassionate companies—including FLOWER Beauty, LUSH, Urban Decay, Paul Mitchell Systems, and The Body Shop—use only modern, non-animal methods to test their products and ingredients.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind