Dove Bans Tests on Animals, Joins PETA’s Cruelty-Free List

Brand Earns Spot on PETA's 'Beauty Without Bunnies' List, Parent Company Unilever Bans All Tests on Animals Not Required by Law

For Immediate Release:
October 9, 2018

Tasgola Bruner 202-483-7382

Norfolk, Va. – PETA’s Beauty Without Bunnies program is pleased to welcome Dove to its list of companies and brands that don’t test on animals. The well-known personal-care brand has banned all tests on animals and will feature PETA’s cruelty-free bunny logo on its packaging beginning next year.

PETA has also added Dove’s parent company, international consumer-goods company Unilever, to its “Working for Regulatory Change” list, which includes companies that never test on animals unless explicitly required to by law, are transparent with PETA about any animal tests they conduct and why, and are actively working to promote the development, validation, and acceptance of non-animal methods of testing.

“PETA welcomes Dove to its list of cruelty-free companies and brands, and is pleased to share this news with the millions of consumers who use our list as an essential resource when shopping for personal-care products,” says PETA Senior Vice President Kathy Guillermo. “Unilever is also helping to set a new standard by banning tests on animals across all its product lines, including food, unless explicitly required to do so by law and by actively promoting non-animal test methods.”

Sophie Galvani, Vice President of Dove Global, explained, “For over 30 years we’ve used non-animal approaches to assess the safety of our products and ingredients. Dove has enacted a policy prohibiting any animal tests, anywhere in the world, and we are delighted to say that our products will now carry PETA’s cruelty-free logo to assure our customers that Dove does not, and will not, test on animals. ”

Every year, hundreds of thousands of animals around the world are poisoned with chemicals and tormented in a variety of ways in archaic and unreliable tests for cosmetics, toiletries, and food ingredients.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind