Don’t Sweat It: Secret Deodorant Joins PETA’s Cruelty-Free List

Famous Procter & Gamble Brand Is Latest to Earn PETA’s Recognition

For Immediate Release:
July 8, 2020

Tasgola Bruner 202-483-7382


Secret Deodorant has joined PETA’s Global Beauty Without Bunnies Program. As the latest Procter & Gamble brand to be added to the group’s list of companies and brands that don’t test on animals, Secret will soon feature PETA’s cruelty-free bunny logo on its website and eventually on its packaging.

Secret’s parent company, Procter & Gamble, has collaborated with PETA for many years to help end animal testing in the beauty industry across the world. The company is also working with PETA scientists on ways to replace the use of animals in deadly toxicity testing.

“As a pioneer in animal testing alternatives, we are thrilled to add Secret to the list of P&G brands that are part of PETA’s Global Beauty Without Bunnies program,” says Kelly Vanasse, Senior Vice President and Chief Communications Officer, Procter & Gamble Global Beauty, Grooming and Health Care. “Being cruelty-free is important for Secret. It provides people with the assurance they’ve come to rely on when choosing their personal-care products.”

“Compassionate consumers who want to do good while they feel and smell good can now find Secret on PETA’s trusted list of brands that do not test on animals,” says PETA Senior Vice President Kathy Guillermo. “Procter & Gamble is committed to ending all animal testing, and PETA encourages other industry giants to follow its lead in embracing modern non-animal research methods.”

Procter & Gamble’s work with the PETA International Science Consortium includes co-authoring a paper describing non-animal approaches to assess respiratory toxicity and participating in a consortium that works with the Food & Drug Administration to gain regulatory acceptance for non-animal tests.

Last year, Procter & Gamble’s Aussie and Herbal Essences brands were added to PETA’s Global Beauty Without Bunnies Program.

The company will continue to work with PETA to ban animal testing globally.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit or

About Secret

Secret was the first antiperspirant brand designed specifically for women, and for the past 60 years, it has been in the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. Through the years, the brand has proudly supported women’s advancement and equality through its campaigns and communications. Its latest campaign, “All Strength, No Sweat,” is a continuation of this commitment to women, celebrating those who boldly challenge the status quo, push through barriers, and stand up for what they believe in, without “sweating” the obstacles that may come their way. Secret challenges women everywhere to be all strength, no sweat.

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