‘Don’t Go BACON My Heart!’ Pig’s V-Day Plea Hits Broussard, Courtesy of PETA

For Immediate Release:
February 8, 2024

Nicole Perreira 202-483-7382

Broussard, La. – For Valentine’s Day, a PETA pig is putting his twist on Elton John and Kiki Dee’s classic hit with a sky-high message just down the road from Waffle House—which brags about how much bacon it serves every year—urging viewers to show pigs some love, keep bacon off their plates, and go vegan.

Close up of the don't go bacon my heart billboard

“Every bit of bacon represents the pain and suffering of a terrified individual who didn’t want to die,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to open their hearts and keep pigs and other animals off their plates this Valentine’s Day and year-round.”

At slaughterhouses, workers shoot pigs in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious. Each person who goes vegan spares nearly 200 animals every year; reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity; and dramatically shrinks their carbon footprint. PETA’s free vegan starter kit can help those looking to make the switch.

The billboard is located at 220 St. Nazaire Rd., near Waffle House, Burgersmith, McDonald’s, and Burger King. It will also appear in Mason City, Iowa; Omaha, Nebraska; and Burlington, Ontario, Canada.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X (formerly Twitter), Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind