Dog Fight! PETA’s ‘Hell on Wheels’ Truck to Take on Oscar Mayer’s Wienermobile in Ozaukee County
For Immediate Release:
April 8, 2026
Contact:
Andrew Grant 202-483-7382
This week, PETA’s hyper-realistic “Hell on Wheels” truck—which looks and sounds as if it contains real pigs headed to slaughter—will go snout to snout with Oscar Mayer’s Wienermobile to dish up some home truth about who is on diners’ hot dog buns: animals who felt pain and fear and did not want to die.
PETA’s vexatious vehicle will post up next to the Wienermobile when it stops outside two Sendik Food Market locations in Grafton & Mequon to play actual recorded sounds of the panicked screams of slaughter-bound pigs—along with a repeating subliminal message suggesting that listeners go vegan that could make for some unexpected food discussions and decisions later in the day.
Where: Sendik’s Food Market, 2195 1st Ave., Grafton
When: Thursday, April 9, 3 p.m.
Where: Sendik’s Food Market, 10930 N Port Washington Rd., Mequon
When: Sunday, April 12, 11 a.m.
“Frank-ly, the Wienermobile is peddling the ground-up body parts of terrified animals,” says PETA President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to everyone to be kind by choosing tasty vegan meals, including delicious Oscar Mayer veggie dogs—and PETA is ready to help with free vegan starter kits, recipes, and tips.”
Why: Pigs recognize their own names and sleep together in “pig piles” with their closest friends. In the meat industry, workers chop off piglets’ tails, clip their teeth with pliers, and castrate the males—all without pain relief. When the time comes for slaughter, they’re crammed onto trucks and transported hundreds of miles through all weather extremes without food, water, or rest. Every year, more than 1 million pigs die, and at least 40,000 others sustain injuries during transport to slaughterhouses. It’s common for pigs on the way to slaughter to suffer from heat exhaustion or even become frozen to the sides of trucks.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
