DeCALF Your Coffee! PETA to Protest Starbucks’ Vegan Surcharge

For Immediate Release:
May 24, 2021

Brooke Rossi 202-483-7382

Charleston, S.C. – Because Starbucks agrees that animal-friendly vegan milks are better for the planet but still charges extra for them, PETA protesters will descend on the chain’s store on King Street tomorrow with an extremely lifelike calf prop stuffed inside a Starbucks cup, which is guaranteed to stop shoppers in their tracks.

When:    Tuesday, May 25, 12 noon

Where:    Starbucks, 239 King St., Charleston

“Starbucks is milking customers who care about animals and the planet,” says PETA Executive Vice President Tracy Reiman. “Cruelty to cows aside, dairy is an environmental disaster, with its methane emissions and the destruction of forests for grazing land, so PETA is calling on the company to put its money where its mouth is and price vegan milks at or below the price of cow’s milk.”

Dairy farms are part of animal agriculture—the leading cause of water pollution, ocean dead zones, species extinction, and habitat destruction. By some estimates, it also generates more greenhouse-gas emissions than the world’s entire transportation sector.

Each person who goes vegan lowers their carbon footprint and saves the lives of nearly 200 animals every year. Cows in the dairy industry are artificially inseminated—workers insert an arm into the animals’ rectum and a metal rod into their vagina—and sent to slaughter when their bodies give out.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind