Crystal Hefner and PETA Launch Spooktacular Vegan Beauty Box

For Immediate Release:
October 7, 2021

Moira Colley 202-483-7382

Los Angeles – Ahead of Halloween, PETA has teamed up with former Playboy model Crystal Hefner and vegan beauty subscription service Kinder Beauty to launch a spooktacular set of cruelty-free products to help turn anyone into a bonea fide beauty queen. Now available for purchase, the boxes should fly off shelves quickly, as last year’s set sold out within 48 hours!

Perfect for anyone who isn’t sure witch vegan cosmetics to try, this limited-edition beauty box is packed with skin-care treats, including Witches Brew soap, a Māhealani Moonlit Glow Balm from Honua Hawaiian Skincare, a Good for You Gloss from Ecco Bella, a glow-in-the-dark, ghost-shaped makeup sponge, and more. And because 20% of proceeds will benefit PETA’s work for animals, the $54 box—which is valued at $175—will have recipients feeling bootiful inside and out.

PETA—whose motto reads, in part, that “animals are not ours to experiment on” and which opposes speciesism, a human-supremacist worldview—notes that some personal-care companies still pay for tests on animals in other countries in which chemicals are applied to their skin or dripped into their eyes.

The group spells out which cosmetics brands are cruelty-free here. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind