Crying ‘Pig’ to Lead Whole Foods Protest as New Billboard Slams ‘Humane Meat’ Myth

PETA Will Urge Shoppers to Go Vegan After 'Happy Meat' Producer Found Packing Pigs Into Sheds, Denying Adequate Care

For Immediate Release:
November 17, 2015

David Perle 202-483-7382

A crying “pig” will lead a protest against Whole Foods on Wednesday under PETA’s new Philadelphia billboard, which proclaims, “Humane: Sounds Nice, but It’s Still Murder.” Brandishing posters and video footage showing crowding, untreated lameness and rectal prolapses, and other cruelty recently exposed at a Pennsylvania-based Whole Foods’ so-called “humane” pork supplier, PETA supporters will call on shoppers to reject the “humane meat” myth and go vegan.

Where:           630 N. Broad St. (near the intersection of N. Broad and Wallace streets), Philadelphia

When:             Wednesday, November 18, 12 p.m.

“Pigs were found lame, crowded, and suffering from painful medical conditions at one of Whole Foods’ hyped Pennsylvania pork suppliers,” says PETA President Ingrid Newkirk. “PETA is calling on shoppers to stay smart and refuse to buy into Whole Foods’ myths, because the only humane meal is a vegan one.”

PETA—whose motto reads, in part, that “animals are not ours to eat … or abuse in any other way”—revealed that some pigs at Sweet Stem Farm, LLC, were given only about 5 square feet of space on a concrete floor, and none of them had access to the farm’s lush green grass. And although Whole Foods claims, “Our Meat: No Antibiotics, Ever,” many pigs who were given antibiotics were sent to a slaughterhouse that supplies Whole Foods.

Photographs and broadcast-quality footage are available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind