‘Cruelty Doesn’t Fly’: Provocative PETA Appeal Lands Near Local Airport

For Immediate Release:
July 7, 2022

Lauren Kent 202-483-7382

Charlotte, N.C. – “Was She Killed to Make Your Carry-On?” asks the new sky-high message from PETA that just went up a stone’s throw from Charlotte Douglas International Airport to urge everyone to opt for cruelty-free, eco-conscious travel accessories. The can’t-miss image greets people going to the world’s sixth-busiest airport during what experts predict will be one of the busiest summer travel seasons ever. 


“Vegan luggage is just the ticket for sustainable style that spares cows and shrinks our carbon footprints,” says PETA President Ingrid Newkirk. “PETA hopes travelers will choose wisely to save all our skins by embracing innovative vegan leather made from everything from fruits and fungi to kombucha and cactus.”


A PETA video exposé of the world’s largest leather producer revealed that cows and bulls were branded on the face, electroshocked, and beaten before being killed for their skin. Turning animal skins into leather can require the use of 130 different chemicals—including cyanide—and leather production produces massive amounts of the greenhouse gas emissions that contribute to the climate catastrophe. The World Bank has also reported that cattle ranching is responsible for over 80% of deforestation in the Amazon since 1970.


PETA’s billboard is located at 4560 Billy Graham Pkwy.


PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind