Cows’ Deaths in Truck Crash Prompt PETA Highway Memorial

For Immediate Release:
July 5, 2023

Nicole Perreira 202-483-7382

Lincoln, Neb. – To memorialize the cows who were killed Thursday morning when a truck carrying them collided with a semitruck hauling burritos on Interstate 80, PETA plans to place a sky-high message near the site, reminding everyone that the crash victims were individuals. Already this year, there have been more than 20 animal-transport truck crashes.

“Cows died in terror and agony because of this crash, and the traumatized survivors deserve better than to be killed for snacks like the burritos strewn across I-80,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to see cows as the sensitive beings they are and go vegan.”

At slaughterhouses, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious. Each person who goes vegan saves nearly 200 animals every year; reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity; and dramatically shrinks their carbon footprint. PETA’s free vegan starter kit and guide to vegan burritos can help those looking to make the switch.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind