Cows’ Deaths in Truck Crash Prompt PETA Highway Memorial in Bloomington

For Immediate Release:
July 27, 2023

Nicole Perreira 202-483-7382

Bloomington, Ill. – To memorialize the cows who were killed on Tuesday when the truck carrying them crashed on I-74 near the Main Street exit, PETA plans to place a sky-high message near the site, reminding everyone that the crash victims were individuals. Already this year, there have been more than 30 animal-transport truck crashes.

“Cows died in terror and agony because of this crash, and the traumatized survivors were rounded up and likely hauled off so their throats could be slit and their bodies carved up for food,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to see cows as the sensitive beings they are and go vegan.”

At slaughterhouses, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious. Each person who goes vegan saves nearly 200 animals every year; reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity; and dramatically shrinks their carbon footprint. PETA’s free vegan starter kit can help those looking to make the switch.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind