Cow-lossal Message Rises Above Etna Burger King: Get the Vegan Whopper! 

For Immediate Release:
May 11, 2026

Contact:
Hannah Nelson 202-483-7382

Diners in search of a fast-food fix off Route 8 near Pittsburgh during National Burger Month (May) are in for an udderly unexpected sight, with two enormous cows staring accusingly down from above and asking, “Would It Kill You to Get a Vegan Burger?” The message is directly next to Burger King, where customers can choose the kind option: a vegan Whopper topped with tomatoes, lettuce, onions, pickles, and ketchup, mustard, or barbecue sauce, making it 100% animal-friendly. PETA notes that the chain’s other vegan options include French toast sticks with syrup, onion rings, hash browns, and French fries.

“Burger King’s vegan options make it easy to order kind meals that are full of flavor and free from animal exploitation,” says PETA President Tracy Reiman. “PETA encourages everyone to consider who went into that burger and let animals live in peace by simply ordering vegan.”

Cows have friends and mourn when a loved one dies or when they’re separated from each other. In the meat industry, they’re crammed into filthy sheds and feedlots, endure routine mutilations including tail docking, castration, and dehorning with no painkillers, and are slaughtered at just a fraction of their natural lifespan.

Each person who chooses vegan foods spares nearly 200 animals every year and reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch.

PETA’s billboard is located near 909 Butler Street in Etna.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that when it comes to the ability to feel pain, hunger, and thirst, a cow is a dog is a boy. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.