COVID-19 Prompts PETA’s ‘Ditch Dairy’ Mother’s Day Gift Set for Celeb Moms

For Immediate Release:
May 7, 2020

Moira Colley 202-483-7382

Los Angeles – As dairy farmers are reportedly dumping milk down the drain because of supply-chain issues amid the COVID-19 pandemic, PETA is sending a slew of celebrity moms and parents-to-be—including Blake Lively, Cameron Diaz, Ashley Graham, Sophie Turner, and Amy Schumer—a special gift for Mother’s Day that encourages them to stand up for mother cows on dairy farms by going vegan.

The gift—which will be distributed by premier gifting company Distinctive Assets—contains the following items:

  • A comfortable, quarantine-friendly PETA T-shirt imprinted with the words “Not Your Mom, Not Your Milk”
  • A copy of PETA President Ingrid Newkirk’s acclaimed new book, Animalkind
  • A $100 gift card to plant-based meal delivery service Veestro—perfect for lockdown (and beyond)

In the dairy industry, cows are artificially inseminated (raped when a person inserts an arm into the rectum and a metal rod into the vagina), and their calves are taken away from them soon after birth. Dairy farmers take the milk the cows produce for their babies and sell it to humans to drink—or, in the time of this novel coronavirus, throw it away. Mother cows have been known to wail for their calves for days after separation.

“Losing a baby is a mother’s worst nightmare, and it’s no different for the mother cows on dairy farms whose babies are stolen from them,” says PETA Senior Vice President Lisa Lange. “PETA is asking influential moms to reject female exploitation across all species and set a kind example for their own children by choosing vegan milk as well as artisanal nut cheese, dairy-free yogurts, and more.”

PETA’s motto reads, in part, that “animals are not ours to eat,” and we’re pushing to end speciesism, the human-supremacist belief that other animals exist for our benefit. More information about PETA’s work is available here.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind