‘Climate Change Cow’ to Protest ‘Dairy Day at the Capitol’

As Dairy Lobbyists Target Lawmakers, PETA Will Point to Industry's Role in the Climate Crisis

For Immediate Release:
January 20, 2020

David Perle 202-483-7382

Madison, Wis. – Holding a sign proclaiming, “Go Vegan or We All Die,” PETA’s “climate change cow” will greet lawmakers as they arrive for the Dairy Business Association’s “Dairy Day at the Capitol” lobbying event on Tuesday.

The “cow” will point out that eliminating meat and dairy is the most efficient way to combat the climate crisis, whose effects are already being felt in environmental catastrophes such as historic droughts, floods, and wildfires, including the ones in California and Australia.

“The dairy industry is spewing out contaminants that are heating up the Earth and causing near-apocalyptic weather, not to mention treating gentle cows as milk machines until their bodies give out,” says PETA Executive Vice President Tracy Reiman. “In the face of the climate crisis, PETA is calling on everyone to choose vegan milks, yogurts, and cheeses—for the whole planet’s sake.”

According to the United Nations, animal agriculture alone is responsible for nearly one-fifth of human-induced greenhouse-gas emissions.  A recent analysis concluded that cutting dairy milk consumption by 60% in Western countries is essential to reduce disastrous climate change.

Where:           Wisconsin Capitol Building, Rm. 412, 2 E. Main St., Madison

When:            Tuesday, January 21, 10 a.m.

Protesters will also attend the event’s reception and fundraiser:

Where:           The Rigby, 119 E. Main St., Madison

When:            Tuesday, January 21, 4:30 p.m.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.


For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind