‘Charmed’ Star Goes Gory to Slam Canada Goose in New peta2 Ad

Sarah Jeffery Isn't Charmed by Barbaric Fur-Trimmed and Down-Filled Coats

For Immediate Release:
October 18, 2018

Moira Colley 202-483-7382

New York – With blood dripping down her face from a fur hood, Charmed star Sarah Jeffery appears in new ad for peta2, PETA’s youth division, that proclaims, “No Look Is Worth a Life. Canada Goose Kills.”

“The jackets they make cause a lot of harm to animals,” Jeffery explains in an exclusive video interview. Coyotes used for Canada Goose’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death, and a PETA video exposé revealed that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death.

“If you love animals and you care for them … don’t wear them, because they have feelings and personalities just like humans do,” concludes Jeffery, who previously starred in a vegan campaign for peta2. “They want to live. They don’t want to die. Think about the choices you’re making, and if you really care for animals, make the right one.”

For a full list of retailers that sell warm, stylish, cruelty-free coats—such as HoodLamb, Save the Duck, and Wuxly Movement—click here.

Jeffery is part of a long list of celebrities—including Holly Marie Combs and Alyssa Milano of the original Charmed series, Jeffery’s Descendants co-star Booboo Stewart, Madelaine Petsch, and China Anne McClain—who have teamed up with peta2 or its affiliates (whose mottos read, in part, that “animals are not ours to wear”) to promote kindness to animals.

For more information, please visit peta2.com.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind