Caution: Suffering Ahead! PETA Plea Targets Local Roadside Zoo

For Immediate Release:
May 26, 2022

Megan Wiltsie 202-483-7382

Oroville, Calif. – This Memorial Day weekend, travelers who are headed in the direction of the notorious Barry R. Kirshner Wildlife Foundation will get a warning from PETA plastered at local gas stations, urging them to steer clear of the roadside zoo. The can’t-be-missed pleas feature an image of Lucie, a long-suffering lion at the facility where distressed and overweight animals languish in cramped cages.

“Wildlife imprisoned at this outfit have virtually nothing to do but walk in circles and stare out from their enclosures,” says PETA Foundation Associate Director of Captive Animal Law Enforcement Debbie Metzler. “PETA urges everyone to help Lucie and the other animals at Kirshner by leaving this roadside hellhole out of their vacation plans.”

Facility owner Roberta Kirshner has received at least one citation during every one of the U.S. Department of Agriculture’s (USDA) last six inspections. She has been cited repeatedly for failing to provide animals with any way to cool off in triple-digit summer temperatures, and the USDA previously cited Kirshner for failing to provide then-cub Lucie—who was severely lame, likely in pain, and unable to stand—with adequate veterinary care. Just last year, a leopard attacked a volunteer and escaped from his enclosure, prompting a “critical” citation from the USDA and a $1,800 penalty from the state’s workplace safety agency.

The ads are located at A-1 Kwik Service and Vasu Gas & Food.

PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—opposes speciesism, a human-supremacist worldview. For more information about PETA’s investigative newsgathering and reporting, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind