Casey Affleck Clucks and Roars in Boston TV Ad for PETA

For Immediate Release:
February 1, 2021

Moira Colley 202-483-7382

Boston – Just on the heels of the release of Casey Affleck’s critically acclaimed new film, Our Friend, the Oscar winner makes monkey sounds, clucks, and roars in a new TV spot for PETA that’s hitting the airwaves in his hometown today. “Now you know how they feel,” he says. “Animals have a voice, even if we can’t always understand them. We have to be better at listening to them, standing up for them, being there for them, the way that they have been there for us.”

The ad takes aim at speciesism, the old belief that despite their extraordinary talents, abilities, and intelligence, all other animal species are inferior to our own and that it’s acceptable to exploit them. Because of speciesism, highly social primates are caged alone in laboratories; billions of cows, chickens, pigs, and other animals are hacked apart in slaughterhouses every year; coyotes are trapped in nature so that their fur can be turned into jacket trim; and tigers are whipped into performing in traveling circuses.

PETA encourages everyone to combat speciesism by buying cosmetics that weren’t tested on animals, choosing vegan food and fashion, staying away from animal circuses, and otherwise rejecting the exploitation of animals.

The ad will run during The Late Show with Stephen Colbert on CBS, Access Hollywood on NBC, Entertainment Tonight on FOX, and the evening news on ABC.

PETA’s motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.” For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind