Canada Goose Sponsorship to Prompt Film Festival Protest

PETA Will Circle TIFF Bell Lightbox Building With Mobile 'Boycott Canada Goose' Billboard

For Immediate Release:
September 4, 2019

David Perle 202-483-7382

Toronto – Armed with posters emblazoned with a spoof Canada Goose logo and images reflecting the company’s cruelty to geese and coyotes, PETA protesters will flank the red carpet on the opening night of the Canada Goose–sponsored Toronto International Film Festival on Thursday. And throughout the festival, a PETA mobile billboard—showing a goose’s or a coyote’s face next to the words “I Want You to Change. Don’t Buy Down: Boycott Canada Goose” and “I Want You to Change. Don’t Buy Fur: Boycott Canada Goose,” respectively—will circle the TIFF Bell Lightbox building.

PETA notes that Canada Goose has issued false and misleading statements about “transparency standards” but doesn’t address the fact that those “standards” still permit coyotes to suffer in painful steel traps with a broken leg, lacerations, and hemorrhages for days before being shot or bludgeoned by the trapper. Birds used by the down industry are inevitably sent to the slaughterhouse, where standard practice is to hang them upside down, stun them, and then slit their throats—often while they’re still conscious—before immersing them in scalding-hot water. After a PETA complaint to the U.S. Federal Trade Commission, Canada Goose stopped claiming that its standards “ensure” that suppliers don’t abuse animals.

“No film festival should welcome a sponsor whose name is synonymous with cruelty,” says PETA Executive Vice President Tracy Reiman. “PETA is urging the Toronto International Film Festival to cut ties with Canada Goose until the company agrees to stop supporting the torment and death of geese and coyotes for its coats.”

Where:           Outside the TIFF Bell Lightbox building, 350 King St. W., Toronto

When:             Thursday, September 5, 5:30 p.m.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit


For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind