Canada Goose Shareholder Proposal Calls for Ban on Down, Fur

PETA Urges Retailer to End Its Support of Cruelty to Geese and Coyotes

For Immediate Release:
April 16, 2020

Moira Colley 202-483-7382

Toronto – This morning, PETA submitted a shareholder proposal calling on Canada Goose to stop using coyote fur and goose down in its parkas. The group purchased stock in the company in 2017 in order to pressure it from the inside to go animal-free.

“Behind every fur-trimmed and down-filled jacket are coyotes who struggled to free themselves from steel traps and gentle geese whose throats were slit,” says PETA Executive Vice President Tracy Reiman. “As Canada Goose faces diminishing sales—even before the COVID-19 downturn—PETA is urging the company to undergo a vegan transformation.”

Following a PETA complaint and a subsequent Federal Trade Commission investigation, Canada Goose stopped claiming that its standards ensure that its suppliers don’t abuse animals. The company also removed from its website its “down traceability” video featuring a former supplier whose workers were later caught in a PETA video herding geese into piles (in which some suffocated), stepping on panicked birds, carrying their heavy bodies by their necks, and cramming them into densely packed cages. In February, Forbes reported, “Canada Goose shares fell 42% in the past year as investors grew increasingly concerned about slowing growth, inventory levels and the backlash it has faced over its use of coyote fur.”

A wide variety of top brands—including Hemp Tailor, Save the Duck, NOIZE, and Wuxly Movement—sell warm, stylish all-vegan coats.

PETA’s proposal is available upon request. The group—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind