Canada Goose Earns PETA ‘Pants on Fire’ Award

For Immediate Release:
January 27, 2021

Moira Colley 202-483-7382

Toronto – “Pants on Fire” awards are on their way from PETA to 10 companies that are guilty of humane washing—that is, trying to deceive customers about their use and abuse of animals—and Canada Goose is among them.

The company earned the dishonor by claiming to care about animal welfare while selling jackets made with fur and down feathers. Trapped coyotes used for fur can die from exposure to the elements, blood loss, infection, or attacks by predators before trappers return to bludgeon, shoot, or kill them in some other violent manner. Geese and ducks used for down are typically shoved into crates and shipped in all weather extremes to slaughterhouses, where they’re hung upside down, stunned, cut across the throat, and dunked into scalding-hot defeathering tanks.

“Instead of meeting the skyrocketing demand for vegan fashion that’s kind to animals, brands like Canada Goose are hiding behind empty welfare policies that don’t do squat to stop animal suffering,” says PETA Executive Vice President Tracy Reiman. “PETA won’t stand by and let them pull the wool—or the feathers and fur—over concerned customers’ eyes.”

Other recipients of the “Pants on Fire” awards include Nellie’s Free Range Eggs, which advertises its eggs with photos of hens on rolling green hills even though PETA uncovered thousands of hens crammed into a shed at one Nellie’s “free range” supplier, and Eli Lilly, which boasts of its “commitment to responsible animal research” while refusing to ban a near-drowning test on mice and rats.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit or follow the group on TwitterFacebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind