Canada Goose Changes Marketing Claims After PETA Complaint

Company No Longer States That Its Standards 'Ensure' That Its Suppliers Don't Abuse Animals

For Immediate Release:
August 1, 2019

Moira Colley 202-483-7382

Toronto – The U.S. Federal Trade Commission (FTC) has alerted PETA that, after a PETA complaint prompted an FTC investigation into Canada Goose’s advertising practices, Canada Goose stopped claiming that its standards “ensure” that its suppliers don’t abuse animals. The company also removed from its website its “down traceability” video featuring a former supplier whose workers were caught in a PETA video herding the geese into piles (in which some suffocated), stepping on panicked birds, carrying their heavy bodies by their necks, and cramming them into densely packed cages.

“Canada Goose has no right to claim transparency while concealing from customers that its standards are so lax that they would allow coyotes with lacerations and broken bones to languish in traps for days before trappers shoot them to death,” says PETA Executive Vice President Tracy Reiman. “PETA urges shoppers to look behind Canada Goose’s humane-washing and see the suffering in the stitches of its coats.”

Coyotes trapped for Canada Goose’s fur trim can lawfully suffer with a broken leg or lacerations or hemorrhage for up to 72 hours before trappers return—and this practice is consistent with the company’s trapping standards. Then, the trappers may bludgeon or shoot them to death. Trapped mothers desperate to get back to their starving babies have even attempted to chew off their own legs to escape.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is the human-supremacist belief that other species are nothing more than commodities. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind