‘Canada Douche’ Posters Blanket Cruel Company’s Flagship City

Punny PETA Protest Blasts Canada Goose for Fur-and-Feather Jackets Made From Bludgeoned Coyotes, Suffocated Geese

For Immediate Release:
February 28, 2018

Audrey Shircliff 202-483-7382

Toronto – People strolling around downtown Toronto near the headquarters of outerwear company Canada Goose this week will be in for an eyeful, as fliers showing a panicked, trapped coyote alongside the words “Canada Douche: Arctic Cruelty” have blanketed the city, courtesy of PETA. The eye-catching signs encourage passersby to refrain from being a Canada douche by never buying or wearing the company’s cruel jackets.

“Suffering can be found in every stitch of Canada Goose’s fur-and-feather jackets,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on everyone to reject outerwear made from the bits and pieces of slaughtered geese and coyotes and choose from the many warm and luxurious vegan options instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—has released a video exposé revealing that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death. Workers then grabbed and carried birds by their necks and crammed them into cages so small that they couldn’t sit up fully or extend their wings. Coyotes used for Canada Goose’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death. Trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own limbs to escape.

A wide variety of top brands—including HoodLamb, The North Face, Save the Duck, Vaute, and Wully Outerwear—sell warm, stylish, cruelty-free coats.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind