For Immediate Release:
April 24, 2023
David Perle 202-483-7382
Honolulu – Ahead of the Waikiki SPAM JAM Festival, PETA is hitting the gas with a new messaging blitz inside 500 local buses urging commuters to leave SPAM in their junk mail and off their plates. The appeal reminds riders that pigs are friends, not food, and that the only compassionate meal is a vegan one—which PETA will help everyone sink their teeth into with a free downloadable vegan starter kit.
“Pigs are highly intelligent beings who love their families; experience pain, joy, and fear; value their lives, just as humans do; and deserve to be left in peace,” says PETA President Ingrid Newkirk. “Cannibals used to call humans ‘long pigs’ because we taste the same, but these days the only cannibals are those who eat animals. Any taste you desire, including that of luncheon meat, is now available in a vegan variety.”
So far this year, the U.S. meat industry has already killed millions of pigs for food. Raised on overcrowded, filthy feedlots in stalls with barely enough room to turn around, they endure painful mutilations within weeks of birth. Workers chop off piglets’ tails, cut their teeth with pliers, and castrate the males—all without pain relief. Slaughterhouse employees hang pigs upside down, sometimes while they’re still conscious, and bleed them to death.
With the abundance of pig-friendly options available, it’s easier than ever to enjoy cruelty-free traditional cuisine, such as delicious vegan “SPAM” musubi made with OmniPork Luncheon. Each person who goes vegan spares nearly 200 animals every year; reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity; and dramatically shrinks their carbon footprint.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.