Call to Action: Boycott ‘Alpha’ Over Animals Deaths

PETA Denounces Film After Multiple Bison Were Slaughtered and Skinned for a Hunting Scene

For Immediate Release:
August 15, 2018

Moira Colley 202-483-7382

Calgary – PETA is calling for a boycott of the new movie Alpha (formerly known as The Solutrean) after learning that, despite monitoring from the ineffective American Humane, multiple bison were reportedly slaughtered and partially skinned to be used for a hunting scene. The movie—which was shot in Vancouver and claims to tell the story of “how mankind met man’s best friend”—also reportedly used live animals supplied by the notorious Birds & Animals Unlimited.

“Five sensitive bison lost their lives, all so that their bodies could be used as props in this wholly forgettable flick,” says PETA Senior Vice President Lisa Lange. “PETA is calling on the public to show Hollywood that cruelty to animals will not be tolerated by refusing to buy a ticket to Alpha.”

In 2017, a PETA investigation revealed chronic neglect inside Birds & Animals Unlimited, including that dogs were kept outside in barren kennels without companionship or bedding in temperatures as low as 43 degrees. Following PETA’s investigation, the U.S. Department of Agriculture cited the exhibitor for violations of the federal Animal Welfare Act.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind