Bull’s Bid for Freedom to Net a Billboard

For Immediate Release:
July 28, 2021

Nicole Meyer 202-483-7382

Brookhaven, N.Y. – With a bull named Barney still on the loose in Suffolk County, PETA and Long Island Orchestrating for Nature (LION) are seeking to place a billboard in the area proclaiming, “Help Others Escape the Slaughterhouse: Go Vegan.” LION is on the ground in the area trying to get Barney to a sanctuary, where he can live out the rest of his days in peace.

“This bull is fighting hard to gain his freedom, just as any of us would be doing if someone were after us with a knife,” says PETA President Ingrid Newkirk. “PETA’s billboard will remind each of us that we can honor his bravery and win freedom for all animals, from bulls to birds, by keeping them off our plates.”

Each person who goes vegan saves nearly 200 animals a year from daily suffering and a terrifying death. Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. At the slaughterhouse, workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind