‘Boycott Canada Goose’ Ad Pulled in Detroit

PETA Removes Brand's Name From Billboard Near Canada Goose Retailer Moosejaw, But Still Urges Shoppers to Steer Clear of Fur-Trimmed Jackets

For Immediate Release:
December 10, 2018

Brooke Rossi 202-483-7382

Detroit – Less than a day after PETA placed an enormous digital billboard that showed a coyote proclaiming, “I’m a Living Being, Not a Piece of Fur Trim,” next to the words “Boycott Canada Goose” near a Moosejaw store—which sells Canada Goose jackets—the ad was pulled. As a result, PETA removed the spoof logo that says, “Canada Douche—Arctic Cruelty,” and the brand’s name from the ad, which is now back up at 1699 Brush St., where it will remain throughout the holiday shopping season.

“Canada Goose can’t conceal that sensitive coyotes are cruelly trapped and killed for a bit of fur trim on jacket hoods,” says PETA Executive Vice President Tracy Reiman. “PETA will keep pushing holiday shoppers to steer clear of Canada Goose and choose warm, high-quality vegan outerwear that no animal died for.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that coyotes used for fur trim can suffer for days in traps before they’re shot or bludgeoned to death, and trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own limbs to escape. PETA has also released a video exposé revealing that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death.

A wide variety of top brands—including HoodLamb, NOIZE, Save the Duck, and Wuxly Movement—sell warm and stylish coats that are 100 percent cruelty-free.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind