Bodypainted ‘Crocodiles’ to Protest Louis Vuitton’s New Exotic-Skin Collection

For Immediate Release:
November 30, 2018

Brooke Rossi 202-483-7382

Norfolk, Va. – Wearing little more than bodypaint, two PETA “crocodiles” will drape themselves over an oversized purse that proclaims, “Louis Vuitton: A Look That Kills,” outside Louis Vuitton’s Miami Design District flagship store on Saturday to protest the launch of the brand’s new collection, which features products made from crocodile skin.

When:    Saturday, December 1, 2:30 p.m.

Where:    Louis Vuitton, 140 N.E. 39th St. (near the intersection with N.E. Second Avenue), Miami

A PETA video exposé of crocodile farms in Vietnam—including two that claim to have supplied skins to a tannery owned by Louis Vuitton’s parent company, LVMH—shows reptiles lying motionless in thousands of tiny concrete cells, some narrower than their own bodies. Workers hacked into thrashing crocodiles’ necks and rammed metal rods down their spines as blood poured from the wounds.

“Every exotic-skin accessory sold by Louis Vuitton represents the hideously gruesome death of a sensitive animal,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on all holiday shoppers to ditch these cruelly produced items and opt instead for high-quality animal-free bags, belts, and more.”

PETA’s motto reads, in part, that “animals are not ours to wear.” For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind