Bodypainted ‘Bloody Coyote’ to Protest Canada Goose’s Fur-and-Feather Coats

After Damning Exposé of Down Supplier, PETA Will Take Action for Trapped Coyotes, Suffocated Geese

For Immediate Release:
January 29, 2018

Brooke Rossi 202-483-7382

London, Ont.What:    Wearing little more than bodypaint and a faux-fur tail, a PETA “coyote” will struggle in a “bloody” steel trap on top of a giant Canada Goose logo on Tuesday in downtown London. Activists will also be holding two dead “geese” behind the display. The protest follows a PETA video—which has gone viral and juxtaposes Canada Goose’s coyote-fur jackets with disturbing footage of a trapped coyote suffering after being shot—and a new PETA exposé that revealed that birds were apparently crushed and suffocated at Canada Goose’s down supplier.

When:    Tuesday, January 30, 12 noon sharp

Where:    At the intersection of Richmond and Dundas streets, London

“From geese who were trampled and suffocated to coyotes who struggle in traps until trappers strangle, shoot, stomp on, or bludgeon them to death, a fur-and-down coat is a spectacle of suffering,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on shoppers to reject Canada Goose’s cruelty and shop vegan.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that trapped coyote mothers desperate to get back to their starving pups have been known to attempt to chew off their own limbs to escape. At Canada Goose’s down supplier, workers grabbed and carried birds by the neck and shoved them into cramped cages for a journey to the slaughterhouse, where they were shackled and hung upside down and their throats were slit.

Broadcast-quality video footage is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind