For Immediate Release:
March 31, 2023
David Perle 202-483-7382
Norfolk, Va. – Because so many fishers have chosen to spare blue lobsters after catching them off the coasts of Maine, New Hampshire, and New Jersey and around the world, PETA is releasing a new dye kit that makes it possible to give all lobsters the same blue hue.
Now available for purchase on the PETA website, the chemical-free dye binds to lobsters’ shells for up to six months when squeezed into water—making it look like they have a rare genetic trait that occurs in just one out of every 2 million of them. The dye kit is nontoxic and easy to use and was sea-tested by PETA at an undisclosed location in Maine.
“We know many people share a soft spot for blue lobsters, though all lobsters share the same desire to enjoy their lives without suffering by being boiled to death,” says PETA President Ingrid Newkirk. “With this kit, PETA is empowering everyone to save lobsters’ lives.”
Lobsters are intelligent individuals who explore their surroundings, can remember other individual lobsters, and use complex signals to establish social relationships. If left alone, they can live to be more than 100 years old. A PETA investigation into a crustacean slaughterhouse revealed that live lobsters were impaled, torn apart, and decapitated—even as their legs continued to move. Chefs typically place lobsters into pots of boiling water while they’re still conscious—a practice so cruel that it has been banned in Switzerland—or to burn alive under the hot grill.
PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a list of vegan seafood options on its website and a free vegan starter kit.