Blue Lobsters Have Better Luck, so PETA Releases Dye Kit to Save Them All

For Immediate Release:
March 31, 2023

David Perle 202-483-7382

Norfolk, Va. – Because so many fishers have chosen to spare blue lobsters after catching them off the coasts of Maine, New Hampshire, and New Jersey and around the world, PETA is releasing a new dye kit that makes it possible to give all lobsters the same blue hue.

Now available for purchase on the PETA website, the chemical-free dye binds to lobsters’ shells for up to six months when squeezed into water—making it look like they have a rare genetic trait that occurs in just one out of every 2 million of them. The dye kit is nontoxic and easy to use and was sea-tested by PETA at an undisclosed location in Maine.

“We know many people share a soft spot for blue lobsters, though all lobsters share the same desire to enjoy their lives without suffering by being boiled to death,” says PETA President Ingrid Newkirk. “With this kit, PETA is empowering everyone to save lobsters’ lives.”

Lobsters are intelligent individuals who explore their surroundings, can remember other individual lobsters, and use complex signals to establish social relationships. If left alone, they can live to be more than 100 years old. A PETA investigation into a crustacean slaughterhouse revealed that live lobsters were impaled, torn apart, and decapitated—even as their legs continued to move. Chefs typically place lobsters into pots of boiling water while they’re still conscious—a practice so cruel that it has been banned in Switzerland—or to burn alive under the hot grill.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a list of vegan seafood options on its website and a free vegan starter kit.

For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind