‘Bloody’ PETA ‘Snakes’ to Hang From Hooks Outside Louis Vuitton

For Immediate Release:
January 3, 2022

Brooke Rossi 202-483-7382

Aspen, Colo. – After a recent PETA Asia investigation into two Indonesian slaughterhouses that supply LVMH—which owns Louis Vuitton—revealed that pythons were beaten with hammers, cut open with razorblades, and likely skinned alive, a team of “bloody,” “scaly” PETA supporters will hang from hooks outside the company’s Aspen store on Wednesday. The action is the latest from the group, which is demanding that Louis Vuitton ban exotic skins, as Chanel, Jean Paul Gaultier, Carolina Herrera, and other designers have already done.

When:    Wednesday, January 5, 12 noon

Where:    Louis Vuitton, 102 S. Mill St., Aspen

“Slitting snakes open with razorblades is gruesome, not glamorous,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Louis Vuitton to end exotic-skin sales today, before another animal dies in agony.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview.

For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind