‘Bloody’ Expensive Coffee? PETA to Challenge Starbucks’ Vegan Upcharge

For Immediate Release:
February 22, 2022

Contact:
Megan Wiltsie 202-483-7382

Atlanta – PETA supporters and Animal Activism Mentorship will cause a ruckus during Wednesday’s morning rush hour by bringing a lifelike calf stuffed inside a “bloody” coffee cup—representing the calves torn away from their mothers soon after birth and killed so that humans can drink their milk—to the Starbucks in Atkins Park. PETA is calling out the company for charging extra for vegan milk options while admitting that vegan milk is better for the planet than cow’s milk.

When:    Wednesday, February 23, 8:30 a.m.

Where:    Starbucks, 725 Ponce de Leon Ave. N.E., Atlanta

The action comes as Starbucks also faces customer complaints of hypocrisy for raising prices while reporting a jump in revenue.

“Starbucks’ vegan milk upcharge leaves a bad taste in the mouths of customers who care about animals or the environment,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Starbucks’ leadership to stop the hypocrisy and drop the upcharge on kindness.”

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview.

For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind