Bird Scooters to Support Chicken Rights With ‘I’m ME, Not MEAT’ Ads?

PETA Ads on Start-Up's Scooters Seek to Promote Compassion for All Birds, Including Those Killed for Food

For Immediate Release:
August 1, 2018

Audrey Shircliff 202-483-7382

Los Angeles – With electric scooter–rental company Bird now in more than a dozen U.S. cities, PETA sent a letter to the Los Angeles–based start-up this morning asking to place ads on the scooters that show a chicken’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Just like dogs, cats, and humans, chickens are made of flesh and blood, feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s Bird ads would encourage riders to show compassion for all birds by leaving them off their plates.”

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PETA’s letter to Bird CEO and founder Travis VanderZanden follows.

July 31, 2018

Travis VanderZanden

CEO and Founder


Dear Mr. VanderZanden,

Greetings from PETA. In light of your company’s name, Bird, we would like to advertise on your scooters with our thought-provoking chicken ad that reads, “I’m ME, not MEAT. See the individual. Go vegan.” (The artwork can be viewed here.)

Chickens are interesting animals and have unique personalities, just like cats and dogs, yet they’re arguably the most abused animals on the planet. The vast majority of them spend their entire lives in total confinement before they’re violently killed in the food industry—and there’s not a single federal law that protects them from abuse. We’d like to boost our campaign promoting compassion toward all birds by encouraging people not to eat them.

Please contact me at your earliest convenience to discuss this proposal. Thank you for your time and consideration.


Danielle Katz



For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind