Billboard Blitz Urges: Don’t Leave Dogs out in the Cold!

For Immediate Release:
January 12, 2021

Nicole Meyer 202-483-7382

Newark, N.J. – With winter in full swing, PETA is alerting guardians to the dangers of leaving dogs outside, with unmissable billboards now running throughout the city.

“Dogs are flesh and blood, not picnic tables, so if left outside in freezing temperatures, they’ll freeze, too—sometimes to death,” says PETA Senior Vice President Daphna Nachminovitch. “PETA is reminding everyone that animals depend on us for everything from food, water, and shelter to safety, warmth, and happiness—and that means keeping them indoors with the rest of the family.”

Animals who are left outdoors in the cold can suffer from frostbite and exposure, become dehydrated when water sources ice over, and die. Last winter, there were at least 37 cold weather–related companion animal deaths—and these are just the ones that were reported. Most aren’t. When kept tethered, dogs often become tangled and die because they’re unable to reach food, water, or shelter. All dogs kept isolated outdoors—on chains or in pens—are denied the companionship that’s essential to these highly social pack animals.

It’s illegal in New Jersey to leave a dog tethered outside for more than 30 minutes when temperatures are below 32 degrees. PETA urges anyone who sees neglect to report it to local authorities. Witnesses should take pictures from public property and note how long an animal is left without adequate food, water, or shelter.

PETA’s billboards are now up in the following locations:

  • At 396 Clinton Ave. E., near Ridgewood Avenue, facing west
  • At 880 Mt. Prospect Ave. N., next to Sylvan Avenue facing north
  • On Route 22 E., just before N. Broad Street, near Weequahic Park Track, facing west
  • On Bloomfield Avenue S., just before Park Avenue, facing east
  • At 456 Springfield Ave. E., before S. Seventh Street, facing west

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way” and which opposes speciesism, a human-supremacist worldview—has also placed the ad on digital billboards in Oakland, Rutherford, and Wood-Ridge in Bergen County and in the Philadelphia area.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind