‘Be Wise—Go Vegan’ Proclaims Holiday Billboard

New Nativity-Themed PETA Ad Calls for Merciful Meals This Christmas

For Immediate Release:
December 13, 2018

Megan Wiltsie 202-483-7382

Memphis, Tenn. – Because Memphis is consistently ranked as one of the most Christian cities in the U.S., PETA has placed a billboard in the Grahamwood neighborhood that shows the three Wise Men pointing to a special message in the stars: “Go Vegan.”

The billboard is located on Summer Avenue between High Point Terrace and Meadowbrook Street—less than half a mile away from at least two churches (St. Michael Catholic Church and Highland Heights United Methodist Church).

“Going vegan is the perfect way to honor the Christmas message of peace on Earth and goodwill to all members of creation,” says PETA Vice President Colleen O’Brien. “PETA is encouraging everyone to celebrate with compassion by choosing a delicious vegan roast for the holiday table.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that animals used for food experience joy, pain, fear, love, and grief and value their lives, just as humans do. But in today’s industrialized meat industry, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and fish are cut open while they’re still alive on the decks of boats.

PETA’s website offers free vegan starter kits and vegan holiday recipes for hearty roasts, succulent side dishes, and decadent desserts—all 100 percent cruelty-free.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind