Bare in Times Square, Alicia Silverstone Says, ‘Wear Vegan’

PETA PSA Champions Leather Made From Cacti, Apples, and Mushrooms

For Immediate Release:
December 20, 2022

Moira Colley 202-483-7382

New York

Wearing nothing but vegan leather boots in a field of cacti, actor Alicia Silverstone greets holiday shoppers and New Year Eve’s revelers in a new 29-foot Times Square PSA: “Don’t Be a Prick. Wear Vegan.” Everyone can choose innovative vegan leathers made from the prickly pear cactus, mushrooms, or apples instead of supporting industries that kill animals for their skin. Photos are available here.

“I never, ever, get naked in TV, in film, nothing.’ … But I’ve done it for PETA ’cause that’s how much it matters to me,” says the vegan star in an exclusive video interview in which she explains leather’s devastating effects on the planet. “[T]he amount of resources, water, food, oil for transport, the amount of energy that goes into making leather is extraordinary. It’s just not sustainable. The Earth can’t handle it.”

Compared with the production of plant-based leathers, that of cow leather has nearly 10 times the negative environmental impact and contributes more to global warming, water pollution, water depletion, and greenhouse gas emissions. Up to 80% of deforestation in the Amazon rainforest has been caused by the destruction of land in order to raise animals, and 130 different chemicals, including cyanide, are used to turn their skin into leather. In the U.S., many of the millions of cows killed for leather endure castration, branding, and tail-docking—all without painkillers—and at slaughterhouses, animals are sometimes skinned while they’re still conscious. A PETA Asia investigation in Thailand and Cambodia revealed that workers repeatedly bashed cows over the head with sledgehammers.

A supporter since her Clueless days, Silverstone is part of a long list of celebrities—including Penélope Cruz, Jenna Dewan, Taraji P. Henson, Eva Mendes, and Olivia Munn—who have helped PETA promote humane wardrobe choices.

The billboard is located at the intersection of 40th Street and Eighth Avenue.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

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