For Immediate Release:
March 23, 2023
Nicole Meyer 202-483-7382
Detroit – On Saturday, PETA supporters will unfurl a giant “Twenty Twenty-We” banner on the pedestrian bridge over the Fisher Freeway—across from Shed 2 at Eastern Market—urging everyone to make 2023 the beginning of the end for human supremacy. The unmissable plea features an image of a woman alongside faces of other animals in an effort to tackle speciesism, the archaic belief that other species exist solely for humans to eat and exploit.
When: Saturday, March 25, 12 noon
Where: Pedestrian bridge, near the intersection of E. Fisher Service Drive and Market Street, Detroit
“All animals feel pain and fear, desire freedom, love their offspring, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s campaign is a reminder that animals are someone, not something, and ending speciesism means making kind choices for animals at the market and beyond.”
Despite animals’ extraordinary talents, abilities, and intelligence, people use them as experimentation tools, food, clothing, or playthings because of speciesism. Not only does this mentality contribute to the deaths of billions of animals each year, it also accelerates the climate catastrophe and the spread of zoonotic diseases. To combat speciesism, PETA encourages everyone to buy only cosmetics and household products never tested on animals, eat and wear vegan, and avoid aquariums, roadside zoos, and circuses that have live-animal acts.
PETA’s motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.”