Aussie Joins PETA’s Cruelty-Free Brand List

Popular Procter & Gamble Brand Bans Tests on Animals Worldwide

For Immediate Release:
November 20, 2019

Tasgola Bruner 202-483-7382

Cincinnati – PETA’s Beauty Without Bunnies program is pleased to welcome Procter & Gamble’s Aussie hair care brand to its list of companies and brands that have permanently banned all tests on animals worldwide. The well-known personal-care brand has worked with PETA to make this compassionate choice and will soon feature the group’s cruelty-free bunny logo on the brand’s website and eventually on its packaging.

Aussie’s parent company, Procter & Gamble, has partnered with PETA for many years to help end animal testing in the beauty industry around the world, leading to notable changes in regions such as China. The company is also collaborating with PETA scientists on a variety of efforts to replace the use of animals in deadly toxicity testing. Both PETA and Aussie will continue to work together to get animal testing banned globally.

“The millions of consumers who rely on our cruelty-free list will be delighted to find Aussie there,” says PETA Senior Vice President Kathy Guillermo. “Procter & Gamble is committed to ending all animal testing, and PETA encourages other industry giants to follow its lead in embracing modern, non-animal research methods.”

“We are thrilled to be part of PETA’s Beauty Without Bunnies program,” says Procter & Gamble Global Beauty & Grooming Chief Communications Officer Kelly Vanasse. “Cruelty-free beauty is an important value for Aussie, both for our employees and for Aussie-lovers around the world.”

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, which is a human-supremacist worldview.

For more information, please visit or click here.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind