Sales of Animal-Free Collection Will Benefit Group's Work to Help Animals
For Immediate Release:
September 15, 2020
Moira Colley 202-483-7382
New York – Just in time for fall, all-vegan fashion brand Apparis has partnered with PETA to launch its first knitwear collection featuring an assortment of bold, luxurious vegan knitwear—and a portion of the proceeds will go toward supporting PETA’s vital work to help animals.
“Many kind shoppers who would never dream of buying a fur coat have no idea that gentle goats are left crying and bleeding for cashmere sweaters and scarves,” says PETA Executive Vice President Tracy Reiman. “Apparis’ soft, stylish, sustainable vegan knits help PETA spread the message that looks that kill shouldn’t actually kill anyone.”
A PETA Asia investigation into the cashmere industry revealed that workers pinned crying goats to the ground, bound their legs, and tore out their hair with sharp metal combs. Goats left bloody from the process received no pain relief or veterinary care. When the animals were no longer profitable, workers hit them on the head with a hammer and slit their throats.
The production of cashmere is devastating to the environment. Goats have voracious appetites, and because they consume the roots of plants (which prevents regrowth), fragile grasslands are turning into deserts, which contributes to dangerous pollution.
Apparis quickly made a name for itself in the industry with its high-quality, high-fashion, animal-free outerwear, and with the launch of this new collection, it continues its legacy as a multifaceted vegan brand focused on finding new alternatives to animal-derived fashion. It also partnered with PETA earlier this year, donating 100% of sales on February 14 to the organization.
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.