APP Group Bans All Fur in Latest PETA Victory

For Immediate Release:
July 20, 2021

Moira Colley 202-483-7382

Montréal – After behind-the-scenes pressure from PETA and appeals from more than 100,000 of the group’s supporters, APP Group—which owns retailers Mackage and SOIA & KYO—has just confirmed that it has banned fur across its brands. In thanks, PETA is sending it a box of delicious vegan chocolates.

“Any retailer who can read the writing on the wall is giving fur the boot,” says PETA Executive Vice President Tracy Reiman. “Pieces of animals’ stolen coats are disappearing from the shelves of brands from Canada Goose and Moose Knuckles to Simons and Winners, so PETA is singing, ‘Ding-dong, the wicked fur industry is dead.’”

PETA notes that most animals killed for fur spend their entire lives inside cramped cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves out of frustration before they’re electrocuted, gassed, or poisoned—and filthy fur factory farms have become COVID-19 hotspots. Animals trapped in their homes in nature often suffer for days before trappers arrive to shoot, strangle, beat, or stomp them to death.

Mackage and SOIA & KYO join hundreds of top retailers and designers in banning fur, and PETA is rallying the public to demand that Shopbop follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind