For Immediate Release:
November 17, 2022
Moira Colley 202-483-7382
Norfolk, Va. – A brand-new video campaign from PETA will make its national television debut on AMC during the final episode of The Walking Dead on Sunday to compel viewers to consider the suffering behind every wool item and to shop vegan this holiday season and beyond. Airing ahead of Black Friday, the TV spot shows a family visiting an apparently cheery, “ethical” shearing operation, but things soon go horribly wrong when the shearer pulls out a pair of bloody shears along with a needle to sew up the sheep “when she gets cut”—a frequent occurrence in the wool industry.
“Gentle sheep are sliced to ribbons, all for wool sweaters and scarves,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on everyone to think for themselves, not be a zombie, and shun wool in favor of soft and cozy vegan options that leave sheep in peace.”
PETA entities have documented cruelty to sheep while visiting 117 wool industry operations worldwide, revealing in 14 exposés that even on “sustainable” and “responsible” farms, workers beat, stomped on, cut up, and slit the throats of conscious, struggling sheep. Fortunately, many top retailers offer warm, stylish clothing made of natural, eco- and animal-friendly vegan fabrics, including organic cotton, linen, Tencel, and modal.
The ad will run on Dish during the show’s finale on Sunday (9 to 10:30 p.m. ET/6 to 7:30 p.m. PT).
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.